Trusted information & resources for animal nutrition.

Technical Resources

U.S. Soy Animal Agriculture Study

Reputation Leaders

Consumers are concerned with where meat comes from, and older generations prioritize domestic meat. Consumers say knowing the animal was raised humanely and domestically, and fed a nutritious diet is critical to them. These attributes rank higher than sustainability and animal feed.  Seven in 10 say animal diet is extremely or very important to their decision-making process, up from 51% in 2019. Younger generations are more specific about their diet and value antibiotic-free meat. Gen Z and Millennials rank antibiotic-free a top purchase driver for meat products (44% and 45% respectively). Gen Z are as likely to purchase meat if the label reads not fed synthetic ingredients (44%). Corn, wheat, and soybeans are the top ingredients consumers want to see in animal feed. Consumers who prefer soy-fed meat believe that it is healthier and of higher quality. There was a five percentage point increase for soybeans as the best animal feed ingredient, since 2021.

Soy remains a top ingredient for animal feed.